Our Core Values
When we founded EarthFrame, we set out to build the most radical data economy company we could. We saw so many opportunities to do things differently - in a way that aligned with our values while still producing truly novel products and services (and therefore profits). Having all had successful careers before the company, we were fortunate to be in a place where we could make decisions from a mindset of abundance and not scarcity. We chose to structure as a public benefit company to embed these values directly into our mission in a business and legal sense.
Our core values guide everything we do as a company. We do not violate them - this is a conscious and active choice. We choose work and partners aligned with them. We have written them publicly so you can get to know us, how we work, and why we think we are the most innovative data company you could work with today.
Self Determination
Everything we do at EarthFrame is aligned with our own agency as a company and the values we bring to it from our individual experiences. We believe enough in our team and our mission that we don’t worry about reacting to trends, and we have a long term vision beyond the quarter-to-quarter reporting cycle. We do not take money from investors that will demand us to compromise our values. There is a reason this is our number one value: we must be self-determinant to uphold the rest.
What this means for you is that when you buy an EarthFrame system, you own it outright, and you have full control over the process and the outcome. We are aligned and actively support the principles of the Indigenous Data Sovereignty movement, and we think these principles benefit all participants in the data economy. Our systems are designed for repairability by you, and we offer full self-support in addition to warranties. You have full self-determination over this system - we won’t tell you what you can do with it. We choose our customers as carefully as they choose us. Your self-determination is as essential as our own to who we are as a company.
Transparency
We aim to both create and act in transparency. This means developing tools like WARPT that help peek inside hardware and software and bring clarity to the AI and data economy as well as sharing metrics and benchmarks in the most public way possible.
In our interactions with you, our customers and partners, it means we take the time to listen. We often meet for hours before you ever see a quote from us so that you have a chance to know us, for us to know you, and for your needs to be understood. Many of our customers have seen our full roadmap and we are not shy about sharing a good portion of it.
Sustainability
Every decision we make is aligned with our ideas of sustainability. This includes economic, environmental, and educational / capacity-based sustainability. We grow at a measured rate aligned with available resources rather than binge-hiring and firing. We track our usage of tools and power. We make decisions around how and when we travel. When we design our systems, we make choices for every single hardware component that prioritize both efficiency and repairability.
When you buy a system from us, we will go through our process to understand what your community or business can support through time. We design and deploy our systems in a way to support years of productive service. We think this is not a restriction but an opportunity for incredible innovation and a shot at being a generational presence.
Measurement, Optimization, and Efficiency
We are obsessed with measurement, optimization, and efficiency, and we see them as one inseparable iterative process. One can only optimize what they measure, and one can only be as efficient as possible through iterative optimization. Those measurements must be accurate and repeatable.
We built careers on this before EarthFrame, including contributing to public benchmarks and world records in the genomics and HPC space. We understand not just the process but when to stop and deliver. Power, compute, and time are all valuable resources - and we are the world experts in making sure you get the most out of all of them while remaining aligned with our other values.
Engineering Prowess
We consciously choose not to do mediocre work, and “good enough” is never good enough for long. We are constantly measuring, optimizing, tweaking, and streamlining our designs. We iterate consistently. We are all artists, thinkers, and engineers, and everyone on the team contributes to the design. Feedback is welcome. If we can use an off-the-shelf solution, we will, but if something must be built by us, you can assume it will be at the highest calibre of engineering prowess. Our prices reflect this, but you will find them competitive. We simply refuse to participate in race-to-the-bottom economics because it violates our promise to ourselves to do the very best work.
Being Exceptional
You won’t find anyone else who does what we do the way we do it. We know we are different. We know each of our customers is different. Everyone who works here is an achiever, a teammate, and a friend. You will find us kind, attentive, and considerate - if you don’t, complain to us at the very highest level. Nothing less than exceptional will do.
The EarthFrame Team